Elate Cosmetics: Empowering individuals with natural and healthy products
- Victoria-based cosmetic company makes beautiful products with healthy and non-toxic ingredients
- Founder first started creating non-toxic products in her own kitchen
- Local, small business evolves from being ‘Instagram famous’ to a global enterprise with the help of tech
Do you really know what you’re putting on your skin? From skin care to beauty products, there can be so many toxins and chemicals found within. Luckily, an innovative BC-based company is helping individuals own their beauty with healthy ingredients.
On today’s episode, we head over to Victoria to chat with Melodie Reynolds, the Founder & Chief Adventurer of Elate Cosmetics: a toxic-free, cruelty-free and vegan cosmetics company.
She shares with us her journey to make products that are non-toxic to both our skin and environment.
Three years ago, Melodie founded Elate Cosmetics in an effort to create products that are healthy, affordable and sustainable.
Now the company has sales from all around the world!
With 20 years of experience as a makeup artist, as well as in the health, wellness and beauty industry, there’s no wonder it’s been so successful.
How it started
It all started when she thought about all the toxic products she was putting on her body. That was when Melodie decided to create and share her own skin care products.
“That’s one of my super powers – my desire and ability to share information,” says Melodie.
So armed with her new-found knowledge and little experience with chemistry, she went on to make a universal cream, right in her own in her kitchen. After a few trial and errors, she realized that she had something pretty great and that she could make other products too.
Elate Cosmetics is toxin-free, cruelty-free, gluten-free and vegan
All of their products are natural. That includes creams, foundations, mascaras, eye liners, lipsticks – everything!
Melodie admits that it’s actually pretty easy to create natural products. So why do SO many companies make products that aren’t natural?
“The more I looked into it, the more I realized that that larger the company, the more money they needed to make,” says Melodie.
Larger companies opt-out of making natural products to increase revenue by:
- Making large batches – of 100,000 compared to Elate’s controlled batch sizes of 250
- Adding toxins and chemicals – to preserve their products
- Adding fillers – to create more products
While there are a few cosmetic products that Melodie would like to create, she refuses to bend on her ethics and on her responsibility to her customers.
Global Impact Through Tech
“When I think about the steps that I had to take to get the business off the ground, it’s all tech based,” says Melodie.
Through tech, Melodie has been able to:
- Create an online store
- Set up an entire website knowing very little about code
- Share her products through social media with the whole world
Elate Cosmetics started off as a small, local business, but with the help of tech and interconnectivity, it is now an international enterprise.
Interested in Elate Cosmetic’s healthy ingredients, sustainable practices and wellness minded goals?
Check out their products on Elate Cosmetic’s website.