The Big Business of VR: How one BC company is going global by selling virtual reality solutions

Finger Food Studios VR business applications have attracted clients like Microsoft, Cirque Du Soleil and PACCAR. It’s no surprise that the award-winning tech company has quickly risen to become one of Canada’s companies to watch.

Finger Food Studios is a service based studio that

  • uses mixed reality, augmented reality and virtual reality to help solve business problems
  • saves companies time and money by offering innovative, creative and environmentally friendly business solutions
  • solve problems that have never been tackled before

Gaming to 3D VR for Business

Finger Food first started as a gaming company that quickly saw the opportunity in 3D virtual reality business solutions. So they pivoted, leveraged Microsoft’s HoloLens and are being recognized as a global leader in their industry. Their innovation saves businesses time and money while offering businesses a creative and environmentally friendly way to solve real-world problems.

Virtual Reality in the Business World

Finger Food enables 3D visualizations that are cost effective, reduce building requirements and allow for an infinite number of permutations.

“If you don’t have to make as many things or move special materials around, that reduces your carbon footprint,” says Finger Food Studios CEO, Ryan Peterson. “These technologies are really going to tip the sphere of transforming the way people think, work and communicate,” he adds.

Finger Food VR positively impacts business processes, supply chain management and an organization’s environmental impact. And it’s why the adoption of VR to solve traditional business problems is becoming more common place.

Pick One Thing and Do It Well

Finger Food Studios has grown to four locations across North America and more than 130 employees. Surprisingly this growth has been through a service-based approach.

“We’ve really built our company around innovation outsourcing,” he says. “And where we see the opportunity is (sic) adapting and enabling the technology around solving business problems.”

Ryan is often advised that his firm might be seen as more valuable if only they focused more on product. Ryan stays the course to focus on providing services that solve significant market problems. He attributes a large part of their success on this focus.

You Need To Ask vs Know

Many of the problems Finger Food are solving have never been tackled before.

And that’s the unknown that moves Ryan and his team forward.

“You have to have a culture of curiosity, and you have to feel comfort in ambiguity,” he says. “You don’t necessarily know the answer. Most of our problem-solving starts with a blank white board.”

Want to learn more about how virtual reality is disrupting the business landscape? Listen above or visit

Photo by Billetto Editorial on Unsplash

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